CONCEPT COLLECTION
Abb-Arts-Forward reimagines Abbotsford's wayfinding system by transforming local artists into city-wide gallerists, seamlessly integrating original artwork into modern navigation infrastructure. This innovative project replaces traditional municipal signage with custom-designed wayfinding elements that feature rotating local art installations, creating an open-air gallery experience while guiding residents and visitors through the city.
Winner of the 2023 City of Langley Street Banner Competition, "A Woven Net of Community" transforms downtown corridors into visual storytelling pathways that celebrate the interconnected fabric of local life. This award-winning design concept features intricately woven graphic patterns that symbolically connect diverse community activities—shopping districts flowing into walking trails, café socializing spaces interlacing with playground areas, and cultural events threading through business zones.
Snak Pack creates a revolutionary food distribution ecosystem that transforms BC's agricultural abundance into accessible nutrition for youth in need, addressing child hunger through innovative supply chain partnerships. This comprehensive system connects BC farmers with surplus crops, grocery stores with near-expiration inventory, and retailers with overstock products, creating a seamless redistribution network that delivers fresh, nutritious food directly to schools, community centers, and youth programs across the province.
Peculiar Faces emerged as the unifying visual identity for our graduate exhibition, celebrating the diverse creative personalities and unconventional perspectives that define emerging designers. This comprehensive campaign transformed the traditional academic showcase into an engaging brand experience that captured the quirky, authentic character of each graduating artist while maintaining cohesive visual storytelling across all touchpoints.
Primaid revolutionizes youth addiction support by packaging life-saving resources in approachable, stigma-free design that prioritizes accessibility and education over fear-based messaging. This comprehensive first response system combines Narcan training modules, addiction resource brochures, crisis intervention guides, and peer support materials within discrete, colorful packaging that resembles everyday consumer products rather than clinical medical supplies.
