Snak Pack

Snak Pack revolutionised approaches to childhood food insecurity in Canada by transforming meal assistance from stigmatizing charity into exciting, dignity-preserving experiences that made children feel special rather than singled out. This comprehensive food distribution system addressed the crisis affecting 1.15 million Canadian children through vibrant packaging design that hid nutritious meal contents within playful illustrations of children engaged in fun activities like skateboarding and dancing.

Project Goals:

Child Hunger Aid

Address Canada's food insecurity crisis affecting 1.15 million children by creating a sustainable distribution system that provided nutritious meals while maintaining dignity and normalizing the experience for youth in need.

Community Partnership

Establish a buy-one, donate-one system that connected paying customers with children requiring meals, creating sustainable funding while building community awareness about food insecurity issues affecting Canadian families.

Nutrition Guides

Develop specialized meal boxes tailored to different developmental stages (ages 5-10, grades 1-5) that provided proper nutrition for physical, mental, and emotional growth while accounting for changing dietary needs as children matured.

Stigma Free Support

Transform food assistance from a source of shame into an exciting, positive experience through fun packaging design that made recipients feel special rather than singled out, ensuring children could access help with pride.

Target Audiences:

Children 5-10

Elementary school students in grades 1-5 who lacked consistent access to nutritious meals and needed food support that felt exciting and normal rather than stigmatizing. They required packaging that made them feel special and included while providing essential nutrition for healthy development and learning.

Families in Need

Parents and guardians who wanted to provide proper nutrition for their children but faced financial barriers that made consistent, healthy meals challenging. They needed supportive solutions that didn't rely solely on government programs while maintaining family dignity and autonomy.

Community Members

Individuals and families who wanted to make a positive impact on child hunger in their communities through the buy-one, donate-one model. They required education about food insecurity issues and clear pathways to contribute meaningfully to solutions.

Schools & Educators

Educational institutions and community groups that could serve as distribution points for Snak Pack meals while supporting children in their care. They needed reliable, age-appropriate nutrition programs that integrated seamlessly with existing meal programs and educational environments.

The Snak Pack

The lunch box featured vibrant, playful illustrations showing children engaged in fun activities like skateboarding, dancing, and playing ball, with food elements cleverly hidden throughout the scene.

The design used bright, energetic colours (mint green, sunny yellow, coral pink, purple) that created excitement while maintaining sophisticated appeal for both children and adults reviewing the program.

Food Builds Community

Multi-Surface Storytelling

Each package surface served specific communication purposes: the front panel engaged children with interactive illustration discovery games, side panels provided program information and website links for community support, and the back panel educated parents about nutrition facts and the broader food insecurity context through accessible infographics.

Brand Identity & Voice

The visual identity balanced fun and supportive messaging through three core brand pillars: "We Are Fun" (food should be enjoyable with exciting lunch boxes), "We Are Supportive" (understanding families' situations with calm, approachable language), and "We Are Healthy" (providing fuel for physical, mental, and emotional growth through proper nutrition).

Communit Supporting Community

Educational Integration Strategy

The packaging system doubled as educational tools, teaching communities about Canada's food crisis through accessible design while providing clear action steps for involvement. The approach transformed passive charity into active community partnership through the buy-one, donate-one model.

Sustainable Business Model

Unlike traditional food assistance programs, Snak Pack created a sustainable economic model that supported ongoing operations while building community awareness. Each purchase directly funded meals for children in need while educating paying customers about food insecurity issues.

RGD Student Awards

In 2021, I received an Honourable Mention at the RGD Student Awards for my project SNAK PACK — a thoughtfully designed food delivery system for children in need. The concept focused on creating an accessible, sustainable, and engaging way to provide nutritious meals, blending both design innovation and social impact.

Kurtis Shayne Studio